Privacy Policy

The policy: This privacy policy notice is served by Smart Home and AV Guide under the website; [www.smarthomeandavaguide.com]. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information through the business and while you browse or use this website. If you do not agree to the following policy you may wish to cease viewing / using this website, and or refrain from submitting your personal data to us.

Policy key definitions:

  • “I”, “our”, “us”, or “we” refer to the business, [Smart Home and AV Guide].
  • “you”, “the user” refer to the person(s) using this website.
  • GDPR means General Data Protection Act.
  • PECR means Privacy & Electronic Communications Regulation.
  • ICO means Information Commissioner’s Office.
  • Cookies mean small files stored on a users computer or device.

Key principles of GDPR:

Our privacy policy embodies the following key priciples; (a) Lawfullness, fairness and transpatrency, (b) Purpose limitation, (c) Data minimisation, (d) Accurancy, (e) Storage limitation, (f) Integrity and confidence, (g) Accountability.

Processing of your personal data

Under the GDPR (General Data Protection Regulation) we control and / or process any personal information about you electronically using the following lawful bases.

    • We are exempt from registration in the ICO Data Protection Register because we are not processing personal data ourselves.

Personal data we collect
Personal data, or personal information, means any information about an individual from which that person can be identified.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

The personal data that we collect falls into the following categories:

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this Site.

Usage Data includes information about how you use our Site.

Tracking Data includes information we or others collect about you from cookies and similar tracking technologies, such as web beacons, pixels, and mobile identifiers.

Marketing and Communications Data includes any communication that you send to us whether that be through a contact form on our Site, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.

We may use this data to deliver relevant website content and advertisements to you and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data does not directly or indirectly reveal your identity.

We do not collect any Special Categories of Personal Data or Sensitive Data about you. Sensitive data refers to data that includes details about your race, ethnicity, sexual orientation, religion or philosophical beliefs, political affiliations or opinions, trade union membership, or information about your health and genetic and biometric data.

We also do not collect any information about criminal convictions and offences.

If, as determined by us, the lawful basis upon which we process your personal information changes, we will notify you about the change and any new lawful basis to be used if required. We shall stop processing your personal information if the lawful basis used is no longer relevant.

Your individual rights

Under the GDPR your rights are as follows. You can read more about your rights in details here;

  • the right to be informed;
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object; and
  • the right not to be subject to automated decision-making including profiling.

You also have the right to complain to the ICO [www.ico.org.uk] if you feel there is a problem with the way we are handling your data.

We handle subject access requests in accordance with the GDPR.

Internet cookies

We use cookies on this website to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable, to display relevant adverts or content, referred you to a third party website.

Some cookies are required to enjoy and use the full functionality of this website.

We use a cookie control system which allows you to accept the use of cookies, and control which cookies are saved to your device / computer. Some cookies will be saved for specific time periods, where others may last indefinitely. Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options.

You can use the settings within your browser to control the cookies that are set on your computer or mobile device. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies. To find out how to see what cookies have been set and how to reject and delete cookies, please visit http://www.aboutcookies.org.

If you turn cookies off, some of the features of our Site may not function properly.

Data security and protection

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.

Fair & Transparent Privacy Explained

We have provided some further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.

Sponsored links, affiliate tracking & commissions

Our website may contain adverts, sponsored and affiliate links on some pages. These are typically served through our advertising partners; Google Adsense, eBay Partner Network, Amazon Affiliates, or are self served through our own means. We only use trusted advertising partners who each have high standards of user privacy and security. However we do not control the actual adverts seen / displayed by our advertising partners. Our ad partners may collect data and use cookies for ad personalisation and measurement. Where ad preferences are requested as ‘non-personalised’ cookies may still be used for frequency capping, aggregated ad reporting and to combat fraud and abuse.

Clickable sponsored or affiliate links may be displayed as a website URL like this; https://www.smarthomeandavguide.com or as a titled text link like this: Smart Home and AV Guide.

Clicking on any adverts, sponsored or affiliate links may track your actions by using a cookie saved to your device. You can read more about cookies on this website above. Your actions are usually recorded as a referral from our website by this cookie. In most cases we earn a very small commission from the advertiser or advertising partner, at no cost to you, whether you make a purchase on their website or not.

We use advertising partners in these ways to help generate an income from the website, which allows us to continue our work and provide you with the best overall experience and valued information.

If you have any concerns about this we suggest you do not click on any adverts, sponsored or affiliate links found throughout the website.

Email marketing messages & subscription

We don’t, at present, have an email marketing or subscription service.

We will only receive your email address if you use our contact form to get in touch with us. In which case, we only use the email address you provide us, to reply to your message. This won’t be stored by us once the correspondence has been addressed.

Resources & further information

Privacy Notice Policy Base: v.4.1 Dec 2018 – Made available without liability by Jamie King, Website management services.

Google Analytics
We use Google Analytics to track and analyse traffic to our Site. We do not have access to the information collected by Google apart from what is displayed in our Google Analytics portal.

Please read Google’s Privacy Policy for more information on how your data is collected and used: https://policies.google.com/privacy

To opt-out of analysis by Google Analytics on our Site and other websites, please visit http://tools.google.com/dlpage/gaoptout or by setting your browser to block all cookies.

Google Adsense
We display advertisements powered by Google Adsense. Google Adsense uses the information Google collects to display the most useful ads online.

When you’re signed in to your Google Account, Google will also collect information that it has stored with your Google account. We do not have access to any data collected by Google for the purposes of advertising.

You can opt out of Google’s DoubleClick cookie by visiting http://www.google.com/ads/preferences/ or by disabling cookies.

 

Changes to this privacy policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

Affiliate disclaimer
Some of the links on Smart Home and AV Guide are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. We also receive compensation for sponsored posts and emails. Regardless, we only recommend products or services we believe will add value to our readers.

We are not responsible for the quality, accuracy, timeliness, reliability or any other aspect of these products and services. In addition, a merchant will likely have privacy and data collection practices that are different from ours. If you make a purchase from a merchant on their site or on a site that we have posted a link to, the information obtained during your visit to that merchant’s online store or site, and the information that you give as part of the transaction, such as your name, e-mail address, street address, telephone number, and credit card number, may be collected by the merchant and us. For more information regarding a merchant, its online store, its privacy policies, and/or any additional terms and conditions that may apply, visit that merchant’s website and click on its information links or contact the merchant directly.

Smart Home and AV Guide is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to amazon.com and affiliated sites. As an Amazon Associate this site earns from qualifying purchases.

The reviews on Smart Home and AV Guide are the Site’s opinion and are not meant to be a comprehensive analysis in place of individual research into potential options.

For the Smart Home is written for entertainment purposes, and while we make every effort to be as accurate as possible in the information presented, the site and its writers cannot be held liable for any omissions or inaccuracies contained within. If you do notice any errors or inaccurate information, please notify us via our contact page.